Case Study
MeJane, is an online streaming platform for movies and TV shows.
Client Overview
MeJane, is an online streaming platform for movies and TV shows. MeJane is a Dutch and Belgian streaming service with a large film catalog for young and old.
What you’ll find on meJane.com?
Discover the hottest and latest movies
Watch movie trailers of every movie
Read extensive reviews from other viewers.
- - UI/UX Design
- - Interaction Design
- - Illustration
- - Animations
- - Video Production
Discover
Introduction:
Master Creations, a leading web and mobile design agency, was approached by meJane.com, an online movie streaming platform, to revamp their website and mobile app. The goal of the redesign was to provide a better user experience, improve user engagement, and showcase the unique selling points of meJane.com. Master Creations embarked on this project with the aim of creating a visually appealing design that would cater to new visitors, returning users, and logged-in users. The following case study outlines the process and outcomes of the meJane.com redesign project.
Client Requirements:
The meJane.com redesign required three variations of the homepage design: one for new visitors, one for returning visitors, and one for logged-in users. The design had to incorporate both static and dynamic elements, taking into consideration the different needs of each user category. The website had to be mobile-responsive, providing an app-like experience for users accessing it through the webview Android/iOS app. The client also requested specific elements to be visible on each page, including the header, movie strips, unique selling points (USPs), reviews, genres, and special highlights.
Design
Design Approach:
Master Creations began by understanding the client’s goals and target audience. They conducted extensive research into the movie streaming industry, analysed user preferences, and studied competitor websites. Armed with this knowledge, they formulated a design strategy that focused on enhancing the user journey, emphasising the USPs, and creating an immersive experience.
Homepage Design: Header:
The header aimed to stimulate user interaction and provide information about the currently playing movies. Master Creations proposed a design that showcased a background video and an “Up Next” design element, allowing users to browse through movie trailers. The main video element displayed the playing trailer as a background video with metadata, including the title, synopsis, and buttons to watch the movie and add it to favorites.
Unique Selling Points (USPs):
Four USP blocks were placed on the homepage to highlight meJane.com’s key features. These blocks included sections such as “Newest Movies,” “Watch on Every Device,” “No Subscription,” and “Rent with Discount.” Each block contained relevant information and visuals to effectively communicate the benefits of the platform.
Reviews:
The homepage featured two types of review sections: “Recently Reviewed” and “Review of the Week.” Master Creations designed these sections to display movie metadata, reviewer information, ratings, and buttons to watch the movies. The “Review of the Week” was a dynamic element picked by the meJane.com team on a weekly basis.
Movie Strips:
The movie strips were horizontal lists that showcased standing covers, movie titles, genres, synopses, trailers, rental options, ratings, and release dates. Master Creations upgraded the movie strips to create an immersive experience, taking into account factors such as trailer visibility, movie availability, mouse-over interactions, and responsive design for mobile devices. Additionally, they introduced a special/highlight element that combined the highlight movie with the movie strip design.
Genres:
To provide easy access to popular genres, Master Creations included a few genre sections on the homepage. These sections featured square images based on the movies within each genre.
Detail Page:
The detail page design focused on optimising the layout for desktop and mobile devices. Master Creations restructured the page to combine standing covers with landscape artwork, allowing for a visually appealing presentation of movie information. They also ensured that the page design remained consistent, whether it displayed a standing cover or landscape artwork as the main visual element.
Deliver
Outcomes and Results
The redesigned Naahdi Care Clinics apps showcased a modern and user-centric design. The intuitive navigation, improved readability, and enhanced visual appeal helped visitors easily access relevant information and services. The design approach ensured a seamless experience across all mobile devices, catering to the needs of a diverse audience. Naahdi reported increased user engagement, reduced bounce rates, and positive feedback from patients, reflecting the success of the app redesign.
